EDGE Creative | ASB Executive Leadership Team Roadshow

ASB Executive Leadership Team Roadshow

  • Event “Elevate - Lifting Our Game”
  • Audience Internal/Staff
  • Attendees 1500 (250 at each event)
  • Length 6 days
  • Location Eden Park Auckland and Lincoln Event Centre, Christchurch

When a business is doing incredibly well, how do you motivate people to raise their game even further? Our metaphor was the world’s greatest winners, the All Blacks, who cracked the code on continual elevation. At Eden Park we put sports turf in the lifts so the exec team could give staff the “elevator pitch” on the way to ASB’s expo and presentation arena.