EDGE Creative | Tourism New Zealand Staff Wananga

Tourism New Zealand Staff Wananga

  • Event “Our Story Unfolds” Staff Forum
  • Audience NZ Staff from NZ and around the world
  • Attendees 250
  • Length 3 days
  • Location Hokianga, Bay of Islands plus offshore locations

The 2014 staff wananga came at a critical turning point for our country’s marketing department, so as well as logistical support reaching from Waitangi to Hokianga, our main contribution was strategic - working with the leadership team on their messaging framework and creating a fern-unfurling theme called “The Story Unfolds” as a platform for their unfolding conversation with the world about our extraordinary nation.