
Workshops
Problem, Purpose + Intent (PPI) Workshop:
Define a Holistic Vision of Future Success
Facilitated by Phil Thompson, this interactive workshop aims to help teams clarify the problem they are trying to solve and understand the purpose behind solving it effectively.
Participants will:
Define and articulate the core problem.
Clarify the purpose of addressing it.
Perform a before-state/after-state gap analysis to chart the desired sentiment, insight, and behaviour shift.
Conduct a risk analysis to identify potential challenges.
By the end of the session, participants will have a structured understanding of the problem, a holistic vision of future success, and actionable insights to bridge the gap between the current state and the desired future.
Lessons Learned + Reflection (LLR) Workshop:
Learn from the Past, Plan for the Future.
This interactive workshop provides a structured approach to reflection and continuous improvement. Participants will explore past experiences using the Positive, Minus, and Interesting (PMI) framework and identify key insights from their projects or work.
Building on these reflections, they will determine specific actions by deciding what to stop, start, and continue doing.
By the end of the session, attendees will have clear takeaways and an actionable plan to foster meaningful improvements in collective efforts. This workshop is ideal for teams seeking to refine their processes, foster collaboration, and cultivate a culture of continuous learning and improvement.
Stakeholder Gap Analysis (SGA) Workshop:
Identify Blind Spots and Bridge the Divide
Sometimes, a collective perspective is all it takes to uncover hidden barriers in your stakeholder relationships. Our Stakeholder Gap Analysis workshop is structured to help your team identify challenges, expose relational gaps, and enhance engagement strategies.
Whether your team operates in sales, legal, service, ICT, or any other internal or external role, this workshop provides them with the insights to strengthen connections, reduce friction, and achieve better outcomes.
Discover where your blind spots lie—and plan to bridge the gap in light of this fresh perspective.
Note: These are only three of many additional workshop formats and toolsets Phil has developed and refined over the years.
“Edge Creative has lifted me, and the organisations I have been leading, to better levels than we were aiming for.
TRUE value add.”
— The late Grahame Maher, former CEO Vodafone New Zealand
Events
Purposeful Complete Event Design & Project Implementation
At Edge Creative, we specialise in generating exceptional event ideas that are executed with brilliance. Everything is purposefully curated from concept to completion to enhance the likelihood of meeting or exceeding your desired outcomes.
Once complete, we measure the audience outcomes against the stated purpose and goals initially formulated at the project's inception. These ‘Lessons Learned’ are vital foundational input for future project iterations.
Edge Hire: Flawless Production, Seamless Delivery
We have the production equipment and an expert team to ensure your event is of high quality, seamless, and stress-free. From cutting-edge audiovisual gear to professional event production and coordination, we manage every production detail so you can concentrate on delivering an unforgettable experience.
Whether it’s a corporate workshop, conference, or customised event, our team guarantees flawless execution—because when everything runs smoothly behind the scenes, your people and message shine in the spotlight.
Flexible Support for in-house Event Teams
At Edge Creative, we love to collaborate. We can tailor our offerings to meet your specific needs, whether you require production-only assistance, theme design, or proposed format reviews.
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You can choose the level of support that works best for you. Let’s discuss. We are here to help.

“Phil is a thought leader in change management”
— John O’Toole, CEO Living Nature.
Campaigns
Strategic Transformation Activation & Engagement
We assist companies and teams in designing and launching impactful, ongoing campaigns and captivating messaging frameworks that align activities, inspire elevated engagement, and promote authentic, ongoing commitment.
Whether you’re implementing a new strategy, reinforcing core values, or bringing your people together around a shared vision, we create compelling narratives and immersive experiences that fully engage those who matter most.
We achieve this by putting your people and purpose at the centre of everything. This is achieved through our proven collaborative co-creation process, which has been refined over the past thirty years.
Risk Scenario Design & Crisis Rehearsal
We help develop and strengthen your internal organisational fitness, ensuring your team is prepared to respond effectively to a crisis.
Through realistic, purposeful simulations, participants will:
Identify potential weaknesses and vulnerabilities.
Test decision-making and response strategies
Enhance team coordination and leadership in high-pressure situations.
Build collective confidence in managing unexpected challenges.
By consistently rehearsing before a crisis strikes, your organisation gains the resilience, agility, and readiness to navigate disruptions with clarity and control.
An ongoing campaign of regularly designed risk scenario rehearsals significantly improves overall organisational readiness and responsiveness, fostering ‘muscle memory.’
Advisory & Leadership Support with Phil Thompson
Great leaders aren’t just born — they’re developed. Phil Thompson provides ongoing leadership support to help your teams and executives confidently navigate challenges. From presentation skills and strategic decision-making to risk management and crisis support, as well as working with boards to assist senior leader transitions.
Phil brings real-world experience and practical insights to elevate leadership at every level. He’s been through it all - now let him help your leaders become the best versions of themselves.